Privacy Policy for Flowers Cranham Customers
Introduction
This Privacy Policy explains how Flowers Cranham ("we", "our", or "us") collects, uses, stores, processes, and protects your personal data when you place an order with us. This policy applies to all customers in Cranham and surrounding districts who purchase or enquire about products and services from Flowers Cranham. We are committed to protecting your privacy and ensuring your data is handled in compliance with the General Data Protection Regulation (GDPR).
Personal Data We Collect
When you place an order, make an enquiry, or interact with Flowers Cranham, we may collect the following personal data:
- Identity Information: Name, title
- Contact Details: Address, delivery address, telephone number
- Order Details: Products ordered, special instructions, order notes
- Payment Information: Payment transaction details (processed via secure third-party payment providers; we do not store full card details ourselves)
- Communications: Any correspondence you send to us, such as emails, letters, or telephone conversations
- Website Interaction Data: If you use our website, we may collect technical data such as your IP address, browser type, and pages visited (collected via cookies for performance and analytics)
Lawful Bases for Processing
Under GDPR, we must have valid legal grounds ("lawful bases") to process your personal data. Flowers Cranham relies on the following lawful bases:
- Contract: Processing is necessary for us to fulfill your order, deliver products, or provide services you request
- Legal Obligation: We may process some data to comply with legal and regulatory requirements (for example, record-keeping for tax or accounting purposes)
- Legitimate Interests: We may process data for our legitimate interests, such as improving our service, or for administrative purposes, provided these do not override your rights and freedoms
- Consent: In specific circumstances (such as direct marketing), we process your data based on your explicit consent. Where consent applies, you may withdraw it at any time.
How We Use Your Data
We use your personal data for the following purposes:
- To process and fulfill your orders
- To communicate with you regarding your order, delivery, or any queries
- To provide customer support and respond to enquiries
- To improve our products and services
- To comply with applicable laws and regulations
Data Retention
Flowers Cranham will retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. Typically, order and transactional data is retained for up to seven years to meet legal obligations. After this period, your personal information will be securely deleted or anonymised.
Data Sharing and Processors
We only share your personal data with trusted third parties where necessary and always in compliance with GDPR. These third parties include:
- Payment Processors: Secure, reputable companies process payments on our behalf. We do not store your full payment card details.
- Delivery Partners: Address and contact information may be supplied to couriers or our delivery staff, solely to complete your order.
- Professional Advisors: Accountants, auditors, and legal advisors may access required data to comply with regulations.
- IT and Website Service Providers: Providers who maintain our website and data storage, under strict confidentiality agreements.
We take steps to ensure all third-party processors adhere to robust privacy and security standards. Your data is not sold or shared for marketing purposes outside of communications directly relevant to your transactions or explicit consent-based marketing you opt in to.
Your Rights Under GDPR
As a data subject under GDPR, you have several important rights regarding your personal data:
- Right to Access: You can request details and a copy of the personal data we hold about you.
- Right to Rectification: You may ask us to correct or update any inaccurate or incomplete information.
- Right to Erasure: You can request deletion of your data where there is no longer a legal reason for us to retain it.
- Right to Restrict Processing: You may ask us to limit how we use your data in certain circumstances.
- Right to Object: You can object to the use of your data for direct marketing or where our legitimate interests are relied upon.
- Right to Data Portability: You have the right to receive the personal data you have provided to us in a structured, commonly used format and have the right to have that data transmitted to another controller.
- Right to Withdraw Consent: Where we rely on your consent, you can withdraw your consent at any time.
- Right to Lodge a Complaint: If you have concerns about how we handle your data, you have the right to lodge a complaint with your local data protection authority.
Data Security
We are committed to keeping your data secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect. Access to your personal data is restricted to authorized personnel and trusted partners who need this information to fulfill your order and support our operations.
Changes to This Privacy Policy
We may review and update this Privacy Policy from time to time to reflect changes in law, regulation, or our practices. We recommend you check this page periodically to stay informed of how we protect your personal data. Any significant changes will be notified to customers where appropriate.
Contact and Further Information
If you have any questions, require further clarification about how we handle your data, or wish to exercise your rights, please contact Flowers Cranham using the contact details provided on our website or on your order confirmation paperwork.